The Berlin
Branding and Identity Design for a Premium Hookah Lounge in DFW.
Service
Branding and Identity Design
Client
The Berlin
Role
Visual Designer
Using a modern aesthetic, by combining classic and contemporary elements, we wanted to create a sense of exclusivity and heritage within this branding. The use of bold typography for "BERLIN," accented by intricate, ornamental patterns symbolizing the age old tradition of hookah, reflects a rich cultural and historical connection.
The colors were carefully selected to pop, with the vibrant red elements against the dark background, adding a striking contrast, symbolizing the warmth and energy of this exclusive hookah experience. Overall, the design was kept minimalistic yet impactful, conveying both luxury and a sense of place.
The Inspiration
The branding has a blend of vintage, luxury and contemporary influences, emphasizing bold typography, ornamental details, and versatile color palettes. The design choices reflect a fusion of heritage and modernity, using serif and gothic-style fonts to evoke a sense of sophistication and tradition, while cleaner, minimalist typefaces provide a modern twist. The choices convey a narrative of timeless style and a curated experience, perfect for positioning
"The Berlin" as a premium, upscale destination.
